The Demo Site

Referring to email marketing, it is unlikely to
be successful online without some form of
marketing via email. You need to know how to make
use of your customer list and boost up your
business.

You can easily send a mailing in the evening and
earn thousand of dollars by the time you wake up
in another day through the use of the email
marketing.
First, you must develop an attention-grabbing
subject line. While it's one thing to send an
email out to your 20,000 prospects; it's another
thing to get any of them to read it. It will
depend how well you can craft the "subject" line
of your email promotion message.

So, how we could do it? You need to be personal
in your email. There is something both attention-
grabbing and exciting about seeing your name in
the subject line of an email. Normally, we just
love to see our own names. The truth is, when we
see our name in the subject line, we immediately
are drawn to it... (e.g. Gilbert, this is the
free e-book that I would like you to have, etc).
This could easily down using almost every
autoresponder system.
By the way, do not make odd claims like "Earn $50,
000 overnight." If it isn't believable, then
reader will simply delete your email without ever
reading it.
Personalization will "typically" means that it is
not really SPAM. While some spammers do have
access to databases with our names, for the most
part their lists are built by harvesting emails.

You should also only send your emails to your
target your audience. (e.g. If your audience are
interested in reprint rights, you could include
title as "New reprint rights released today, Sell
this new product and keep every penny and etc")

The prospects may receive 500 emails a day, but
if they are interested in reprint rights (and
they would be, or they wouldn't be on that list)
then the particular subject line is going to
stand out when you download your emails."

By combining personalization and targeted
audience, then you have a very compelling subject
line (e.g. "Gilbert, reprint rights are available!
")
Another key thing to attract the reader to take a
look at your message is to use "power" words. It
will trigger our emotions and are strong
motivators for reader to read furher.

So what do I mean by "Power" word?

A "power" word is a word that appeals to the
senses (e.g. Unlimited, guaranteed, step by step,
free, new, amazing, exclusive, deadline, first 10,
etc). It's been shown in research that we do not
buy based on logic, but rather on emotion. Email
marketing works on that same principle.
It will be powerful if you could combine any of
the Power words with a deadline.

The next thing is to use promising which is used
to present a desirable result. Your subject line
must make some kind of promises. In a split
second when the reader views the email subject,
it must clearly indicate to them that there is
something that awaits them if they read your
email. It must be something that the reader does
not want to miss out on and it must appeal to the
emotions as those they were waiting for the
climax of a great movie.
Your email subject line should also create
expectation. Reader don't buy products because
they want your product... they buy products
because they want the result of your product.

Look at the following examples:

1) "Setup your own internet business today..."
2) " Setup your own internet business in a day"

Both have a power word and fairly interesting.
But which one creates expectation? The second one
makes a promise. This is one of the biggest keys
in email marketing, and yet is often overlooked.
You will always have better results with a
subject line that creates expectation.

If you can apply these three keys, "Personal,
Powerful and Promising" to any form of email
marketing you use (e.g. autoresponders,
newsletters, joint venture offers), you will be
successful.

By: Patrick Sia